Details
Development Communication
Reframing the Role of the Media1. Aufl.
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34,99 € |
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| Verlag: | Wiley-Blackwell |
| Format: | |
| Veröffentl.: | 30.03.2009 |
| ISBN/EAN: | 9781444310733 |
| Sprache: | englisch |
| Anzahl Seiten: | 256 |
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Beschreibungen
In <i>Development Communication,</i> top media scholars explore the details of communication in areas where modernization has failed to deliver change. <ul> <li>Offers a complete introduction to the history of development communication - the process of systematically intervening with either media or education in order to promote positive social change</li> <li>Discusses the major approaches and theories in development communication, including educational issues of training, literacy, schooling, and use of media from print and radio to video and the internet</li> <li>Explores the role of NGOs, the CNN Effect, and the power of grass-roots movements and 'bottom-up' approaches that challenge the status quo in global media</li> </ul>
List of Tables and Figure. <p>Notes on Contributors.</p> <p>Preface.</p> <p>1. Introduction to Development Communication (Thomas L. McPhail, University of Missouri-St. Lewis).</p> <p>2. Major Theories Following Modernization (Thomas L. McPhail, University of Missouri-St. Lewis).</p> <p>3. United Nations and Specialized Agencies (Thomas L. McPhail, University of Missouri-St. Lewis).</p> <p>4. The Roles of Non-Governmental Organizations (NGOs) (Thomas L. McPhail, University of Missouri-St. Lewis).</p> <p>5. Differing Views of World Culture (Thomas L. McPhail, University of Missouri-St. Lewis).</p> <p>6. A Framework for Conceptualizing Technology in Development (Renée Houston, University of Puget Sound and Michele H. Jackson, University of Colorado and Boulder).</p> <p>7. The Global Digital Divide (Mitchell F. Rice, Texas A&M University).</p> <p>8. Feminism in a Post-Development Age (Luz Estella Porras, University of Oregon and H. Leslie Steeves, University of Oregon).</p> <p>9. Sonagachi Project: A Case Study Set in India (Satarupa Dasgupta, Temple University).</p> <p>10. Roma Project: A Case Study Set in Europe (Eva Szalvai, Colby-Sawyer College).</p> <p>11. Summary and Conclusions (Thomas L. McPhail, University of Missouri-St. Lewis).</p> <p>Bibliography.</p> <p>Index.</p>
"I think that this book offers an astute look at how the field of development communication has changed over time and why it has so much potential as a tool in development. I thoroughly enjoyed this book and found it very helpful in developing my understanding of the past, present, and future of the field of development communication." (Canadian Journal of Communication, 2011) <p> "It fills the need for a readable approach to decades of development history, and gives a range of issues that any student of development communication should know, with thoughtful contexts and case studies designed to stimulate discussion." (<i>European Journal of Communication</i>, July 2010)</p>
<b>Thomas L. McPhail</b> is Professor of Media Studies and a Fellow in the Center for International Studies at the University of Missouri in St. Louis. He serves as a media analyst for many media outlets including AP, NPR/PBS, <i>Financial Post</i>, <i>USA Today</i>, and the <i>New York Times</i>. He is the author of many books, including <i>Global Communication: Theories, Stakeholders, and Trends</i> (2e, Wiley-Blackwell, 2006).
Development communication is the process of intervening in a systematic or strategic manner with either media (print, radio, telephony, video, and the Internet) or education (training, literacy, schooling) in order to promote positive social change. In <i>Development Communication</i> top media scholars explore the details of communication in areas where modernization has failed to deliver change. This core text gives a complete introduction to the history of development communication, major approaches and theories, the role of NGOs and foundations, feminism digital-divide, and the paradigm shift currently underway. The reframing stresses the power of grass-roots movements and “bottom-up” approaches that challenge the status quo and “top-down” focus of previous approaches.
"<i>Development Communication</i> is a welcome addition to the growing literature in development communication, especially the chapters on digital divide and feminism in a post-development era. This book is compulsory reading for everybody interested in development communication."--<i><b>Srinivas R. Melkote</b>, Bowling Green State University</i> <p>"McPhail has put together another thought-provoking book. <i>Development Communication</i> is essential reading for anyone interested in social change in today's globalized world." --<i><b>George Barnett</b>,</i> <i>University of Buffalo</i></p>
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