Details
Health Communication
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64,19 € |
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| Verlag: | Springer |
| Format: | |
| Veröffentl.: | 21.10.2006 |
| ISBN/EAN: | 9780387261164 |
| Sprache: | englisch |
| Anzahl Seiten: | 212 |
Dieses eBook enthält ein Wasserzeichen.
Beschreibungen
<P>Designed as a textbook for classroom use</P>
<P>Glossary and bibliograpy will be useful pedagogy</P>
<P>Glossary and bibliograpy will be useful pedagogy</P>
<P>In recent years health professionals have developed a growing appreciation of the critical role that communication plays in healthcare. The effective communication of information on medical conditions and healthy lifestyles has played an important part in the improvement of the health status of the American population. At the same time, it is hard to ignore the negative impact that ineffective communication can have within the healthcare arena. We only have to note the contribution of poor communication to malpractice suits, misdiagnoses, failures in patient compliance, and cross-cultural misunderstandings to see the role that communication plays. This recognition of the impact—both positive and negative—of communication in healthcare is generating growing interest in the field of health communication.</P>
<P>-Basic theory and concepts underlying the health communication field </P>
<P></P>
<P>-Real-world strategies for designing, implementing, and evaluating programs
<P></P>
<P>-Up-to-date coverage of print, broadcast, digital, and interactive health media
<P>-Profiles of target populations with specific health needs </P>
<P></P>
<P>-Case examples illustrating what works and what doesn’t
<P></P>
<P>-Sidebars, glossary, Web links, and other tools
<P>The benefits of good health communication are many, from better relationships between providers and patients to improved treatment compliance to reduced inequities of care.</P>
<P>By combining comprehensive background with detailed applications, this uniquely practical reference serves professionals involved in health care marketing or administration, health communication specialists looking to adapt to emerging technologies or new audiences, and advocacy groups. It can also be a valuable classroom text for communications, public health, and related courses.</P>
<P>-Basic theory and concepts underlying the health communication field </P>
<P></P>
<P>-Real-world strategies for designing, implementing, and evaluating programs
<P></P>
<P>-Up-to-date coverage of print, broadcast, digital, and interactive health media
<P>-Profiles of target populations with specific health needs </P>
<P></P>
<P>-Case examples illustrating what works and what doesn’t
<P></P>
<P>-Sidebars, glossary, Web links, and other tools
<P>The benefits of good health communication are many, from better relationships between providers and patients to improved treatment compliance to reduced inequities of care.</P>
<P>By combining comprehensive background with detailed applications, this uniquely practical reference serves professionals involved in health care marketing or administration, health communication specialists looking to adapt to emerging technologies or new audiences, and advocacy groups. It can also be a valuable classroom text for communications, public health, and related courses.</P>
to Health Communication.- The Changing Sociocultural Context.- The Changing Healthcare Context.- The History of Health Communication.- Health Communication Audiences.- Understanding Health Behavior.- Understanding Communication.- Steps in the Health Communication Process.- Traditional Approaches to Health Communication.- Contemporary Approaches to Health Communication.- Case Studies in Health Communication.- Evaluating the Impact of Health Communication.- The Future of Health Communication.
<p>Reviews basic theory and concepts underlying the health communication field</p><p>Offers real-world strategies for designing, implementing, and evaluating programs</p><p>Provides up-to-date coverage of print, broadcast, digital, and interactive health media</p><p>Case examples illustrate what works and what doesn’t</p><p>Includes supplementary material: sn.pub/extras</p>
<P>In recent years, health professionals have developed a growing appreciation of the critical role that communication plays in healthcare. This recognition of the impact – both positive and negative – of communication in healthcare is generating growing interest in the field of health communication. Combining comprehensive background with detailed applications, this uniquely practical reference presents the basic theory and concepts underlying the health communication field. It provides real-world strategies for designing, implementing, and evaluating programs along with up-to-date coverage of print, broadcast, digital, and interactive health media. The authors include profiles of target populations with specific health needs and case examples illustrating what works and what doesn’t. Sidebars, glossary, Web links, and other tools round off this helpful reference.</P>
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