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TRANSWORLD PUBLISHERS
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A Random House Group Company
www.transworldbooks.co.uk

I CAN MAKE YOU THIN
A BANTAM PRESS BOOK: 9780553820584
Version 1.0 Epub ISBN: 9781407067919

Paul McKenna has asserted his right under the Copyright, Designs and Patents Act 1988 to be identified as the author of this work.

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PREFACE

As a medical nutritionist for more than two decades, I have seen patients lose weight on any number of diet programmes, then watched as they struggled to maintain their weight loss. The ability of overweight individuals to accept chronic food deprivation at levels as low as 400 calories a day for extended periods of time has never ceased to amaze me. Nor has the sad reality that most of them regain their hard-won losses. A significant number have undergone this process repeatedly.

Why couldn’t obese individuals stay on a diet? Over the years, some patients told me they just couldn’t stop themselves. Others said they ate mindlessly, often not knowing what they were eating. The common belief that eating is controllable has led us to expect people to ‘behave’ or pay the price of public shame. But diets don’t work, eating is not due to lack of willpower. Eating, ultimately, is under the control of the brain.

In our world, where food is freely available, maintaining weight loss by dieting requires a continuous conscious effort to eat less. Like our inability to resist sleep, our brains will override our minds and make us eat. This is in the nature of any living organism where the brain dictates behaviour.

How can we alter this course? The answer lies not in the diet but in changing our response to signals from the brain. That is behaviour modification. In this book are all the keys to accomplishing that which seems impossible: losing weight and keeping it off.

No fad diets are recommended here; rather, an approach to controlling the response to hunger and, even more importantly, a way of altering the appetitive drive by reducing the stress that dieting causes.

This is a revolutionary approach and it is the only approach that will be successful long term without the use of medication. I recommend that the reader keep an open mind and closely follow the expert advice given here. This approach requires work, but in persistence will lie victory for those who have long fought this battle.

Ronald Ruden, M.D., Ph.D.
Lenox Hill Hospital, New York
Author of The Craving Brain

AN IMPORTANT NOTE FROM PAUL McKENNA

How would you like to eat whatever you want whenever you want and still lose weight?

This system is so simple you will probably find it difficult at first to believe that it will work. That’s because you have been brainwashed by diets to believe that weight loss is difficult, and it’s not. In fact, two independent research studies into the effectiveness of my system have shown that what you are about to learn is seven times more successful than any diet!

Since I wrote the original version of this book nearly three years ago, I have learned even more about how to help people lose weight easily. My simple yet startlingly effective approach has begun a revolution in the industry, and a growing army of medical doctors have been compiling more and more evidence that proves what I’ve known experientially for years:

Recently, a significant study into diets has been published which not only shows that they work for fewer than 10 per cent of the people who use them, but also that the vast majority of people who come off a diet end up putting on more weight than before they went on it. Diets are not just a symptom of the problem – they are a significant part of its cause. I am completely serious when I say there is a better case for banning diets than banning smoking when we consider the health consequences to our nation.

You will find many small but important changes in this newly revised and expanded edition, each one based on the fruits of my additional research and success with hundreds of thousands of people who’ve lost weight using my system. Especially important is a new chapter that will show you how to overcome the single most difficult obstacle that stops people from making this system work for them – self-sabotage. I’ve also added some more success stories to impress upon you that once you know how, it really is easy to lose weight and keep it off for life.

Recently I met a lady who attended one of my seminars and lost a considerable amount of weight. She told me that she was angry. When I asked her why, she said it was because she had spent years torturing herself with diets and feeling like a failure. In fact, she’d added up all the money she’d spent on diets, weight-loss programmes and special foods, and it came to nearly ten thousand pounds. If only she’d known how easy weight loss really is, she could have saved herself all that money and years of unnecessary stress.

Much of what I am about to say will fly in the face of what you’ve done in the past and what you think is ‘right’. You’ve tried other methods of weight loss and they didn’t work or they only worked temporarily.

No matter what you’ve tried before, it’s time to do something radically different.

The exact same approach that I am about to share with you has helped thousands and thousands of people to lose weight easily and feel significantly better about themselves.

THE WEIGHT-LOSS MIND-PROGRAMMING AUDIO

Your mind is like a computer – it has its own software, which helps you to organize your thinking and behaviour. Having worked with all sorts of people with different problems over many years, I have learned that almost all problems stem from the same cause: negative programs running in the unconscious mind.

This book comes with a powerful mind-programming audio that will fill your unconscious mind with positive willpower. While you become absorbed into a natural state of relaxation, I will reprogram your computer – your unconscious mind – so that you will change the way you think about food and feel better about yourself. I will give you suggestions that will help you to change your behaviour, eat better, speed up your metabolism and escape from the fixation with food.

It’s best to listen to it when you have about half an hour where you can safely relax completely. As you listen to it regularly, you will reinforce all the changes you are making. In fact, it will make it much easier to stick to the golden rules I share with you in this book.

The latest research into the effectiveness of these and similar techniques has shown that listening to this audio over and over again, every day, will dramatically enhance your ability to lose weight. You don’t have to believe it, only use it!

DO NOT LISTEN TO THE AUDIO WHILE DRIVING OR OPERATING HEAVY MACHINERY OR IF YOU SUFFER FROM EPILEPSY. IF IN DOUBT CONSULT YOUR DOCTOR.

CHAPTER ONE
•

Are You Ready for Something Truly Different?

Are you ready for something truly different?

This may well be the shortest book on losing weight you have ever read. But don’t be fooled by its size. As I think you’ll agree, thin is good, and it’s what’s inside that really matters.

I am delighted to feel more in control of my life. I no longer live to eat, I eat to live.

JANET ALLEN,
Administrator

I’ve worked hard to get this little book as concise as possible – so concise that you can probably finish the whole thing in less than a day. But what a day it will be!

During that time, you will not only discover what’s been keeping you from the body you desire, but you’ll also learn the simplest and most effective weight-loss system ever devised. It’s a system that has helped people who felt as though they had failed at every diet in the world, or been overweight all their lives, as well as those people who just wanted to lose weight and feel great for life.

Whether your primary goal is to lose weight, lead a healthier lifestyle, feel really happy with your body or just to be able to shift those last ten pounds, then this system is exactly what you’ve been looking for!

I’ll also reveal the truth about exercise and share with you some simple but powerful techniques to supercharge your metabolism, control your cravings and let go of the emotional issues you used to stuff down with food. Finally, I’ll teach you some of my favourite mind-programming techniques, which you can use to feel better now and in the future; you’ll be able to listen to the audio any time you want to reinforce the principles deep into your unconscious mind.

But don’t take my word for it – just follow my instructions step by step and notice how your body, and life, begin to change for the better.

Learning the secrets of naturally thin people

Throughout the book, I will share with you the secrets that I have gleaned by studying naturally thin people. These are not the stick-figure models whose waif-like physiques come from eating disorders, drug addiction and airbrushing, but rather those people in life who somehow seem to be able to eat whatever they want and stay slim.

By developing the eating habits of naturally thin people, you’ll be able to eat anything you want, whenever you want and still lose weight. Let’s face it – you can have what you want, or you can have your reasons for not having it. So, if absolutely anyone can lose weight with this system, the only other question we need to ask is this:

Why aren’t you thin yet?

There are three main patterns I have observed that keep people from living happily at their desired weight. As you read through the following descriptions, notice which of these apply to you. Then, when we begin reprogramming your mind in Chapter Three, you will be able to apply just the right tools and begin to lose weight immediately …

Pattern one: obsessive dieting

CONTENTS

PREFACE

AN IMPORTANT NOTE FROM PAUL McKENNA

THE WEIGHT-LOSS MIND-PROGRAMMING AUDIO

Sorry, but the media content at this location is not currently supported for your device. DO NOT LISTEN TO THE AUDIO WHILE DRIVING OR OPERATING HEAVY MACHINERY OR IF YOU SUFFER FROM EPILEPSY. IF IN DOUBT CONSULT YOUR DOCTOR.

CHAPTER ONE•

Are You Ready for Something Truly Different?

DO NOT LISTEN TO THE AUDIO WHILE DRIVING OR OPERATING HEAVY MACHINERY OR IF YOU SUFFER FROM EPILEPSY. IF IN DOUBT CONSULT YOUR DOCTOR.

CHAPTER ONE
•