Details
The Language of Corporate Communication
Functional, Pragmatic and Cultural Dimensions|
139,09 € |
|
| Verlag: | Springer |
| Format: | |
| Veröffentl.: | 10.06.2024 |
| ISBN/EAN: | 9783031589058 |
| Sprache: | englisch |
Dieses eBook enthält ein Wasserzeichen.
Beschreibungen
<p>This book explores diverse cultural and linguistic landscapes, unraveling the fusion of language, culture, and corporatism. It breaks new ground by examining lesser-known linguistic-cultural aspects of corporate communication. It provides deeper insights into conversational practices, cultural variations, and gender-specific speech aggression within the corporate realm. The book delves into functional aspects, such as corporate terminology and stylistic techniques, as well as the pragmatic dimension with humor and emotive language. Offering a unique perspective on corporate language, it deepens understanding of semantic dynamics and emphasizes language's power to meet diverse communication needs. The book is a must-read for corporate professionals, linguists, scholars, business leaders, communication consultants, and educators teaching the language of business and corporate communication. It is also an invaluable asset for anyone seeking to navigate the intricacies of corporate communication in today's globalized business landscape.</p>
<p>Chapter I. Linguistic-Cultural Background of Corporate Communication.- Chapter II. The Functional Dimension of Corporate Communication.- Chapter III. The Pragmatic Dimension of Corporate Communication.</p>
<p><strong>Elena N. Malyuga</strong> is an Academician of the Russian Academy of Natural Sciences and head of the Foreign Languages Department at the Economics Faculty of RUDN University (Peoples’ Friendship University of Russia). She is also a Professor with a D.Sc. in Linguistics and Editor of Training Language and Culture. Her scientific interests include functional pragmatics, sociolinguistics, applied linguistics, intercultural business communication, and profession-oriented education. She has authored over 250 publications, including course books, monographs, and research articles indexed by Web of Science and Scopus.</p>
<p>This book explores diverse cultural and linguistic landscapes, unraveling the fusion of language, culture, and corporatism. It breaks new ground by examining lesser-known linguistic-cultural aspects of corporate communication. It provides deeper insights into conversational practices, cultural variations, and gender-specific speech aggression within the corporate realm. The book delves into functional aspects, such as corporate terminology and stylistic techniques, as well as the pragmatic dimension with humor and emotive language. Offering a unique perspective on corporate language, it deepens understanding of semantic dynamics and emphasizes language's power to meet diverse communication needs. The book is a must-read for corporate professionals, linguists, scholars, business leaders, communication consultants, and educators teaching the language of business and corporate communication. It is also an invaluable asset for anyone seeking to navigate the intricacies of corporate communication in today's globalized business landscape.</p>
Offers a comprehensive exploration of functional and pragmatic dimensions in corporate communication Delivers practical insights to improve conversational proficiency in interlingual & intercultural corporate interaction Provides an in-depth interdisciplinary approach by blending linguistics, cultural studies, and corporate communication
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